Posts under ‘Online Advertising’

Does reach and frequency work in online advertising?

My ex-colleagues at Engage AdManager have bought the company from Engage.

So DoubleClick are going to be more open about Cookies and all that they are tracking. According to DoubleClick’s press release: “DoubleClick is to be commended for its cooperation in setting an industry standard for promoting consumer privacy in the data collection and tracking taking place across networked websites,” said New York Attorney General Eliot [...]

DoubleClick are going to be more open about Cookies

Is Our Industry a Modern-Day Sodom and Gomorrah

Is Our Industry a Modern-Day Sodom and Gomorrah