Online Advertising Wasn’t The Same in 1996

Still, publishers need to make responsible decisions about what kind of ad content they will accept. They need to scrutinize both the product being advertised and the ad vehicle being used to promote it. Users will rebel at a certain point — and an ad like this perfectly illustrates the point when you’ll hear from more than just the “noisy few”; you’ll hear from the “loud masses.”

Eric Picard

Looking at yesterday’s Way Back Machine link again, [yesterday’s link] I am struck by the lack (almost, anyway) of commercial messages on the Yahoo! Page from 1996. Obviously, any sensible person realises that, in the end, all this great web content has to be paid for somehow. I am more than happy that the company I work for manages to pay my salary on a monthly basis. Still, can’t help wondering if it’s all gone mad now: Is Our Industry a Modern-Day Sodom and Gomorrah?

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