Modern Life Is Rubbish, at least that’s what Blur thought back in 1993. I can tell you some Modern Life things still aren’t what they should be.
The Modern Life Expo at London’s Business Design Centre was supposed to be an event
‘Combining entertainment and an exhibition we aim to provide suppliers for everything you need in your life from gay wedding planning, health, fashion, home, travel right through to the law & finance’ [site]
but it was such a mixture of things (mainly property overseas and wedding invitations) that it didn’t have any focus. Sadly, there weren’t that many people there when we first arrived and we were directed, immediately, to the coffee place rather than the event.
Events like this are kind of weird anyway. They invite people to take stands so that companies can promote their wares. The people attending want to look round without constantly being pounced on by salespeople. And the two do not go together well. Still, maybe next year …