Well, it’s here and I bought a copy this morning. I’ve mentioned the new look Guardian newspaper a couple of times. It’s covered well in other places too. Visually, it’s impressive. It seems contemporary yet authoritative which – I imagine – is what they wanted. The use of colour throughout a newspaper is great and the double page centre-spread picture (of the Northern Ireland riots) is a stunning use of those pages. I like the smaller G2 and was surprised to find Media Guardian is full size and not the smaller one. I also think the feel is important. It’s weighty yet managable.
I don’t buy a daily paper. If I did, The Guardian would be my paper of choice. I may even buy it more often with this format as I can read it on a train or plane without smashing my fist into the face of the person sitting next to me. For a daily commute, however, there’s just too much. On my train this morning I managed to read the front page and the first couple of G2 and then I had to get off and walk to the office. When will I read the rest?
It might not be The Guardian’s market but there must be space for something bigger than Metro but with fewer column inches than The Guardian or Independent at a reduced price.