Sometimes the simplest ideas are by far the best. Bob Brotchie, from the East Anglian Ambulance Service, had a great idea to enable the emergecy services to contact somebody close to you if you are involved in an accident. The ICE (In Case of Emergency) entry in your mobile 'phone's contacts list is brillaint. Read on for more or check out this story at BBC News.

East Anglian Ambulance Service have launched a national "In Case of Emergency ( ICE )" campaign with the support of Falklands war hero Simon Weston and in association with Vodafone's annual life savers award. The idea is that you store the word " I C E " in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency". In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone can do it. Please do. Please will you also forward this to everybody in your address book, it won't take too many 'forwards' before everybody will know about this. It really could save your life. For more than one contact name ICE1, ICE2, ICE3 etc.