category entries | Online Advertising

I've been involved in online advertising for more years than I care to think about. Initially I worked on making a site attractive to advertisers and now I am working with software that designed to manage advertising on behalf of publishers. Although I don't talk about work a great deal I do sometimes want to mention the world of advertising on the internet.

Collected Entries for Category "Online Advertising":

Three Hundred Million - [December 19, 2003]
Figures from the Interactive Advertising Bureau (IAB) and pricewaterhouseCoopers, regarded as the industry's official count, show that advertisers spent £151.6m on Internet advertising in the first half of this year.

What We Shouldn't Be Talking About - [April 15, 2003]
Why we shouldn't talk about click through rates

Has the tide turned for free online content? - [March 28, 2003]
I'd love to see all web content free but it's not practical and I take it as a sign that the industry is growing up and getting real.

Online Advertising is a Nuisance - [March 20, 2003]
I'm sure cleverly designed advertising in the right place works - in all mediums. The online challenge is to make it work and make it profitable, at least profitable enough to pay for the sites we like.

Commercial Free - [March 04, 2003]
Should Blogs carry advertising?

Eggs and Spam (No Eggs) - [March 03, 2003]
The first time I have ever received all spam and nothing else to my office in-box on a Monday morning.

Online Advertising Technology Issues - [February 03, 2003]
Possible solutions for online advertising.

Is Bigger Really Better? - [December 20, 2002]
Screen resolution and its effect on online advertising

Pop Up (Up and Away) - [December 18, 2002]
Are pop-ups doomed? Netscape announces they will allow users to block them. I say, they will survive.

Reach (two, three, four) - [December 05, 2002]
Does reach and frequency work in online advertising?

Fly Accipiter, Fly - [November 06, 2002]
My ex-colleagues at Engage AdManager have bought the company from Engage.

Cookie Me - [August 30, 2002]
So DoubleClick are going to be more open about Cookies and all that they are tracking. According to DoubleClick's press release: “DoubleClick is to be commended for its cooperation in setting an industry standard for promoting consumer privacy in the...

Cookie Me - [August 30, 2002]
DoubleClick are going to be more open about Cookies

Online Advertising Wasn't The Same in 1996 - [July 13, 2002]
Is Our Industry a Modern-Day Sodom and Gomorrah

You can find more in the archives.