Figures from the Interactive Advertising Bureau (IAB) and pricewaterhouseCoopers, regarded as the industry’s official count, show that advertisers spent £151.6m on Internet advertising in the first half of this year.
Posts under ‘Online Advertising’
What We Shouldn’t Be Talking About
Why we shouldn’t talk about click through rates
What We Shouldn't Be Talking About
Why we shouldn’t talk about click through rates
Has the tide turned for free online content?
I’d love to see all web content free but it’s not practical and I take it as a sign that the industry is growing up and getting real.
Online Advertising is a Nuisance
I’m sure cleverly designed advertising in the right place works – in all mediums. The online challenge is to make it work and make it profitable, at least profitable enough to pay for the sites we like.
Commercial Free
Should Blogs carry advertising?
Eggs and Spam (No Eggs)
The first time I have ever received all spam and nothing else to my office in-box on a Monday morning.
Online Advertising Technology Issues
Possible solutions for online advertising.
Is Bigger Really Better?
Screen resolution and its effect on online advertising
Pop Up (Up and Away)
Are pop-ups doomed? Netscape announces they will allow users to block them. I say, they will survive.